The Strategy Spotlight

About

Get Senior-level expertise and strategic guidance.

At The Strategy Spotlight, we’re more than just a marketing agency; we’re your growth partners. 

Pedro Wald

I’m experienced marketing strategist with 15 years of international experience across Europe, LATAM, DACH, and North America. I help startups, scale-ups, and global brands grow through smart, creative, and data-driven marketing.

I’ve worked with companies like Samsung, Electrolux, Total Lubricants, Magnetti Marelli, Blacklane, and FleetUp, leading campaigns and building strategies that drive real results.

My work spans industries like tech, travel, automotive, luxury, and consumer electronics.
As a two-time entrepreneur (Grilier Gourmet and Waldautosport.com), I’ve built projects from the ground up and learned how to adapt quickly, lead with purpose, and stay focused on growth.

Whether it’s launching a new brand, scaling demand generation, or mentoring your team, I bring energy, clarity, and execution.


Quick Highlights
• 15 years of experience in marketing strategy, branding, digital marketing, and business development
• 5+ years of experience in entrepreneurship
• International experience: Europe, LATAM, DACH, North America

Industries I’ve Worked In
Transportation, Travel, Automotive, Food, Luxury, Technology, Software, SaaS, Apps, Consumer Electronics, Home Appliances, ONG.

Companies I’ve worked
Blacklane, FleetUp, Samsung, Electrolux, Magneti Marelli, Total, FCB Global, AIESEC.

Let’s connect and explore how I can help take your marketing strategy to the next level.

Let's talk!

Schedule an initial 30 minute call with us. 

In our free strategy discussion, we will find out together your marketing needs and how we can work together to achieve your goals.

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