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After watching many brands and their efforts to try to capture our attention, I’ve learned one thing: marketing is rarely […]

What one candy bar taught us about human behavior, global marketing, and why a bit of wit can go a

Let’s get one thing straight: this campaign should not have worked. On paper, it sounds completely unhinged. A man at

Let’s rewind to February 2018. The air in the UK was usually buzzing with the aroma of fried chicken. But

In marketing, we love a good winner. The subject line with the highest open rate, the Facebook ad with the

Let’s face it, most brands are obsessed with being number one. Top shelf. Industry leader. Best-in-class. That kind of thing.

Marketing messaging can feel like corporate Scrabble. UVP. USP. RTB. Everyone’s nodding like they know exactly what each one means,

Think about those moments when you’re watching a TV show, and something just sticks with you. Well, that’s kind of

Let’s be honest: startups don’t lack ambition. They lack time, hands, and sometimes, sleep. If you’re juggling product, funding, customers,

Imagine you’re at a concert, the music’s electrifying, and you’re thirsty. You reach for a drink, but instead of the